Which metrics to track

Which metrics should you track on Webflow?

Nocodelytics makes it super easy to set up and track metrics on your Webflow site - all without writing any code.

Compared with something like Google Tag Manager (which can take hours), it takes less than a minute to sign up and start seeing user activity.

Then it just takes a few more seconds to set up a metric.

In this guide, we'll go through various types of metrics and what they're best suited for, so you can choose the right one.

Tracking how users interact with CTAs

The "Clicks" metric helps you track every time someone clicks on a button, link or similar element.

It's perfect for when you have a specific and important call-to-action (CTA) that you want to measure.

Here are just a few examples of what you can track:

  • Links to Airtable forms
  • Links that lead to a 3rd party site (e.g. sponsors or partners)
  • Buy Me A Coffee buttons
  • Social media share/profile buttons
  • Actions that lead to an interaction or animation on the same page

For example, it's common for sites built in Webflow to use Airtable as a CRM. So you might have a button that links out to that form. Wouldn't it be a great idea to track how many people click on your CTA but don't end up completing the form?

Track views on regular or gated content

The "Page views" metric lets you know specifically about page views on your site.

What's a page view? It's each time anyone has seen a page anywhere on your site.

Choose this if you want to know how many:

  • Visitors you had over time
  • Signed up members viewed your gated content
  • Active members who took a key action

For example, if you run a membership site with courses, a key action on your site could be how many people started a course. So you can use Nocodelytics to track how many page views you received for the page with that course.

See what people are searching for

The "Searches" metric works with Jetboost's search booster.

Use this to get a list of the most popular search terms used in your search. It's a neat way to quickly see inside your users' minds and spot potential trends.

Discover popular items in a collection list

The "Collections" metric lets you track a specific collection list.

For example, if you run a job board then it's likely you have a collection list of jobs. You can use this metric to track the most popular jobs on that list.

Top jobs metric

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