What are metrics?
Metrics are a way to measure how well something is performing or progressing. They're sometimes also known as key performance indicators (KPIs). You can have metrics to track anything - even your personal life. But when we talk about metrics, we're referring to measuring performance on websites and apps.
There are various metrics to measure different types of performance. Here are just a few:
- Visitors (new and returning)
- Time spent on site
- Top traffic source
- Abandoned carts
- Average purchase value
With Nocodelytics, we can also track useful Webflow metrics like:
- Top performing CMS content
- Popular searches
- Favorited items
Why track metrics on your Webflow site?
Generally, when it comes to a Webflow site, we want website visitors and users to engage with our content, keep coming back and even make a purchase (if there's e-commerce or subscriptions involved).
To do that, you'll first need to figure out how engaging the site currently is. How? You can measure user behavior like how many visits your site gets and if people take important actions (like click on a sign up button or complete a form).
This will give you a baseline of metrics, so you can know how well your site performs as you make changes. But most importantly, you can run experiments where you try different things on your site to see how it can improve these metrics.
Now that you know the importance of tracking metrics, the first step is to set up tracking. Nocodelytics makes this super simple. It automatically tracks all high level metrics (like page views), important CTAs like buttons and links, CMS engagement as well as searches.
How can you track metrics in Webflow?
You can use Nocodelytics to quickly set up tracking for your site and CMS. The sign up process is really simple and you’ll be guided throughout.
Once you’re set up, you can go to your site’s dashboard in Nocodelytics and click on “New Metric” in the top right. On this screen you can quickly get results for various metrics, preview the data in a chart and save the metric to your dashboard.
Alternatively, you can use Google Analytics to track high level metrics like page views, however, it takes more work to track any elements on your site (like buttons). To do this, you’ll need to familiarise yourself with Google Tag Manager.
There are online courses and tutorials for this so you can be up and ready in a few hours. Although tracking the CMS itself is very tricky through this approach.
Which metrics should you track in Webflow?
This really depends on the type of website you have in Webflow, how the content is structured and what your goals are.
- a blog might be interested in tracking visitors, new subscribers and popular content.
- a marketplace might be more interested in tracking new signups, active members and conversions
- an e-commerce site might be more interested in tracking purchases, abandoned carts and average purchase value
Read our guide on which metrics you should track for a more detailed explanation and more examples.