How to set up Google Analytics for your Webflow site

How to set up Google Analytics for your Webflow site

Learn how to set up Google Analytics on your Webflow site.
Akhlaq Mushtaq
Akhlaq Mushtaq

Google Analytics is a powerful tool that can help you track your website's traffic and performance. In today's blog post, we will show you how to set it up on Webflow.

Setting up Google Analytics is a quick and easy process, and it can provide you with valuable insights into how well your website is performing.

Before we get started, here's an overview on how to set up Google Analytics on your Webflow site:

  1. Create a Google Analytics account
  2. Select the web option and enter your website's URL
  3. Copy the Google Analytics tracking code
  4. Paste it in the Webflow Project Settings
  5. Save changes and publish your website

What is Google Analytics?

Google Analytics is a free tool offered by Google that allows you to collect data about your website traffic, including where your visitors are coming from, what pages they are visiting, and how long they are staying on your site. 

It can help you to understand your website traffic and how users interact with your site. By tracking data such as page views, bounce rate, and conversion rate, you can gain insights into what works well on your site and what needs to be improved.

Additionally, Google Analytics for Webflow can help you to track the performance of your marketing campaigns and understand which channels are driving the most traffic to your site.

With this valuable data at your fingertips, you can make informed decisions about how to optimize your website to better meet the needs of your visitors. So why wait? Sign up for Google Analytics for Webflow today and take your website to the next level.

How to set up Google Analytics

While Webflow does not offer built-in support for Google Analytics, it is possible to add Google Analytics tracking code to your Webflow site. The process is relatively simple and only takes a few minutes to complete.

1. Create a Google Analytics account

Before you can start tracking your website's traffic with Google Analytics, you need to create a Google Analytics account. You can do this with any type of Google account, including a personal Gmail address or a business account.

If you're using a personal account, you may want to create a new account specifically for this purpose so that your other data isn't mixed in. Once you have a Google account set up, you can log in to the Analytics website and begin setting up your account.

You'll need to provide some basic information about your websites, such as its URL and name, and then you can start tracking your traffic data.

Once you're done. You can visit this page and click on 'Get started today.' Once you click on it, and sign in to your Google account, you'll see this page.

Click on 'Start measuring' and then set up your account by entering your name.

Once you've entered your name, you'll see the following settings selected by default.

  • You may wish to tick Google products & services, but we don't recommend it.
  • Next, give your property a name (you can name it after your website, it is recommended)
  • Keep on the setup by providing basic information about your business
  • And lastly, agree with Google Analytics Terms of Service.

2. Select the web option and enter your website's URL

Once you're done with the first step, you'll find yourself on the home page of Google Analytics.

Now, you'll have to choose a platform, since it allows both websites and mobile applications. You have the option to choose between:

  • Android
  • iOS
  • Web

In case you have a website, choose 'Web.'

Next up, enter your website's URL and the stream name (a fancy name for data source or website name). Click on 'Create stream.'

3. Copy the Google Analytics tracking ID

Once you're done, you'll see the details of your stream. There isn't any data being tracked just yet because we still haven't connected Google Analytics to your Webflow site.

How you do this is to tell Webflow which tracking ID it should save as part of its Google Analytics integration.

On the same page, find the tracking ID (now Measurement ID) and copy it.

4. Paste it in the Webflow Project Settings

When you have a website in WordPress or other CMS platforms, it's relatively easy to integrate analytics. Webflow is just as easy.

To add the Measurement ID to Webflow, go to Project Settings in Webflow and then go to Integrations.

On this page, paste your ID into this field.

5. Save changes and publish your website

Click save changes, then Publish to Selected Domains. 

Lastly, if you want to add a Google Analytics measurement ID to your website manually (instead of via the integration), go through the following steps:

  • Open Google Analytics
  • Click on Admin
  • Click on Data Streams
  • Click on Web
  • You'll see a section called Tagging Instructions, click Add new on-page tag
  • Look for Global Site Tag

Once you're there, paste the entire Global Site Tag in the Project Settings' Custom Code page within the <head> box. The analytics tag will only work if you paste the entire clipped text.

There you go. Your Google Analytics should be fully integrated into your Webflow website.

How to check popular pages in Google Analytics

Checking popular pages in Google Analytics is a great way to see which content on your website is resonating with your audience. 

To do this, simply log into your Analytics account and navigate to the “Behavior” tab. Then, click on “Site Content” and “All Pages.” This will bring up a list of all the pages on your site, sorted by how many views they’ve received.

You can then click on any of these pages to see more detailed information, such as the average time spent on the page and the bounce rate.

By taking a look at your popular pages, you can get a better sense of what content is most valuable to your audience and make sure that you’re creating more of it.

The easy way: How to track users in Webflow using Nocodelytics

Our easy-to-use tool makes it simple to add tracking to your Webflow site. Just sign up, add the tracking script, and choose your metrics. Not only that, you get powerful features like popular CMS items, searches, Jetboost and membership analytics.

Try Nocodelytics for free.

More from the Blog

Thumbnail for blog post

A beginner's guide to building websites with Webflow in 2022

Learn how to go about building Webflow sites. Take all of these steps and you'll go from complete beginner to Webflow pro!

Read Story
Thumbnail for blog post

Webflow pricing changes explained [as of October 2022]

Not sure how Webflow's pricing works? In this post, we break down each of the plans and tell you which is right for you.

Read Story
Thumbnail for blog post

14 no-code tools to help you build websites and apps (in 2022)

If you're learning to build websites or apps, save yourself some time with these no-code tools.

Read Story

Follow along.

Get new tutorials, tips and monthly product updates sent to your inbox.
We will never share your email address with third parties.