Webflow is a no-code web design platform that gives you everything you need to design, build, and launch responsive websites. The Webflow pricing model also means the platform is very affordable for small businesses and individuals.
However, understanding the different pricing options and what they include can be a little confusing. In this article, we'll explain the Webflow pricing model and help you decide which plan is right for you.
The team behind Webflow has created a platform that is suitable for a wide range of users, from complete beginners to experienced web designers, as well as agencies and teams.
Naturally, these different types of users will have different needs from the platform. Therefore, Webflow has structured its pricing plans accordingly, with various features and options available at different price points.
Webflow is powerful, but it's also user-friendly. The platform is designed to be intuitive and easy to use, and the pre-built templates and elements mean you can create a professional website without any coding knowledge.
Webflow allows designers to create websites without having to write any code or work with a developer. Unlike outdated visual web design tools that produce clunky code, Webflow produces clean, Semantic code that is responsive and easy to maintain.
Web developers can use Webflow to create prototypes or production-ready websites much faster than if they were coding from scratch. And the code generated by Webflow can be edited and exported for use on any other platform.
With Webflow, it's possible to build working prototype sites and landing pages for clients in a very short timeframe.
Webflow is also built for teams and collaboration. Agency plans include features such as version control, which allows you to track changes made to the site and revert back to previous versions if needed.
Webflow offers a flexible pricing model that allows you to choose only the features you need and upgrade as your site or team grows.
There are two plan types:
You need both a Site and a Workspace plan to run a website on Webflow. This may seem confusing, but you can think of the Site plan containing the features you need to build your site, while the Workspace plan concerns the management and administration of your Webflow account.
The good news is that both types of plans have a free option, so you'll only pay for the features you need. If you're a team of one, you can opt for the free Workspace plan. Likewise, if you want to design a site on Webflow but not host it, you can choose the free site plan (although you'll need to upgrade temporarily if you're going to export the code to host the site elsewhere.)
When you first sign up with Webflow, you'll automatically be registered on the free Site and Workspace plans, so you can create up to two sites and try out all the features before you pay.
Webflow made changes to its pricing model and increased the price of all paid Site plans in September 2022. The information below relates to pricing for new customers. However, the previous prices are locked in for existing customers for at least one year. Even if you're paying monthly for your current plan, the price won't increase until after September 22, 2023.
Existing customers (including those who have free accounts) can also sign up for a new Site plan or upgrade plans up until December 31, 2022, and pay the legacy prices until the first renewal in 2023.
There are four basic levels of Site Plans, plus an additional custom option designed for enterprise-level organizations.
The Starter plan is free and a great way to dip your toes in the water and get a feel for how Webflow works. This plan is suitable for personal projects or small sites if you're not bothered about using your own domain (you can publish them on Webflow.io for free).
The Basic plan is the cheapest option if you want to connect a custom domain. However, this plan is only suitable for static sites, as you don't get access to the Webflow CMS.
If you want to launch a blog or any other type of site that requires dynamic content, you'll need to upgrade to a plan that includes the Webflow CMS.
The Business plan is suitable for larger sites that receive a lot of traffic. However, if you need more bandwidth or your site is larger than the plan limits, you can contact Webflow to discuss a custom Enterprise plan.
The standard Workspace plans are needed once you've done your first few projects or if you're in a team. They are priced per seat (user accounts) with a maximum of 9 seats. For larger teams, you can contact Webflow for a custom Enterprise plan.
The free Starter plan is intended for solo designers and supports up to two unhosted sites.
The Core plan is suitable for small teams of up to three people.
The Growth plan supports unlimited sites in a single workspace and a higher level of control over user permissions.
The Freelancer plan is one of the new Workspace plans that Webflow introduced in September 2022. It's intended for solo freelancers or small teams and gives full access to the Webflow CMS functionality for client sites without the need to add more paid site plans.
Like the Freelancer plan, the Agency plan also includes full CMS access and free guest access in client workspaces for easy site-building and collaboration with clients.
The basic Site plans don't come with any e-commerce features, so you'll need to upgrade to a Webflow Ecommerce plan if you want to sell products on your site.
There are three levels of an e-commerce plan, which are priced according to the number of products you want to sell.
The Standard plan is suitable for small businesses just getting started with selling online.
If your business has outgrown the limits of the Standard plan, or you want to avoid paying Webflow transaction fees on top of Stripe or Paypal fees, you can upgrade to the Plus plan.
The Advanced Ecommerce plan is designed for established businesses with a high sales volume.
You can get started with your first Webflow site on the free plans without paying anything. Just visit Webflow.com and click the "Get started" button to create your account.
To purchase a paid Webflow plan, log in to your Workspace. If you're on the free plans, you should see highlighted text next to your Workspace name that says "Starter workspace" and highlighted text under your site thumbnail that says "Starter site."
Click on these plan names to access the upgrade page where you can choose and upgrade your plan. If you want to upgrade both your Workspace and site plan, you'll have to check out and pay for the upgrades one at a time.
I am an individual or freelancer. Which Webflow plan should I go for?
If you're working solo on a single site, the free Workspace plan should suit you. However, if you're building multiple sites for clients, the Freelancer plan will allow you to work on up to 10 sites with full CMS access. You can easily transfer these sites to clients and add a site plan when they're ready to go live. You can also collaborate with Clients directly in their workspace at no extra cost.
Which Webflow plan is best for a web design or development agency?
The Agency Workspace plan is designed specifically for the needs of agencies building sites for multiple clients. You can build unlimited sites and have full CMS access without the need to buy additional site plans. The Agency plan comes with up to 9 seats for your team.
Do I need to buy a plan to try Webflow?
You can sign up for a free Webflow account and start building your site without paying anything. However, you'll need to upgrade to a paid plan if you want to link a custom domain or use the Webflow CMS.
Do I need a Webflow Workspace plan if I am not part of a team?
All Webflow users need both a site and a Workspace plan. However, if you're working solo on just a site or two, the free Workspace plan should be sufficient.
Should I set up the Webflow site on a client's account or my own account?
If you're working with a client, you should create the site under your own Workspace. This way, you retain ownership and control over the site while it's in progress. Then, once the site is ready to launch, you can transfer it to your client's Workspace. If you have a Freelancer or Agency Workspace, you can continue to collaborate on your client's site via guest access to their Workspace.
How should I price Webflow plans when sending a proposal?
How you price your Webflow design and development services will depend on your business model and the services you offer. For example, some freelancers charge hourly, while others will calculate a quote per project. If you include Webflow hosting as part of the package, remember to include these ongoing costs in your proposal. Note: the client billing feature of Webflow is being phased out from September 2022, so you'll need to use a third-party billing service to collect ongoing payments.
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