The power of Webflow
Webflow makes it easy to turn an idea into reality, especially when paired with third party tools that make it effortless to add additional features like dynamic filtering, memberships etc.
That power makes it possible to build all kinds of websites using Webflow as part of your no-code stack.
But as Uncle Ben once said, with great power comes the need for analytics. To paraphrase his last words, “if you don’t know which metrics are important for your Webflow site and what they're saying, you’ll be swinging into disaster”.
In this article we'll go over some of the most important metrics for different types of Webflow sites. We're going to focus on metrics that show what your users are actually doing on your site, rather than page views and traffic sources. Things like CTA engagement, CMS clicks and sign ups - which is exactly what Nocodelytics is for.
Why you should track metrics for your Webflow site
Let's say you run a membership site and want to know how many people sign up. If you can track the number of signups on a weekly/monthly basis, you'll know whether they're going up or down.
Then you can look at your marketing and product efforts and see how they're impacting your key metrics. You could even set up a goal for yourself to try to increase that number by a % each week/month.
So with that, what are the most important metrics to keep your eye on? And how can you figure out which metrics are relevant for your business?
To answer these questions, I’m going to use four examples of Webflow sites:
- Listing and resource sites
- Membership site
- Marketing page (for lead-gen)
- E-commerce site
We’re going to run through each of these. As we go through each one, I’ll look at the different kinds of actions people might take for those sites and the relevant metrics to measure those actions.
Then, I’ll highlight the key action and metric that I’d recommend. Of course, this can change depending on the exact type of site and its users as well as anything that’s unique about it.
Listing and resource sites
One of the best things about Webflow is its CMS and how simple it is to build dynamic lists.
That means you can quickly set up a simple website to share content around a specific niche or topic. There are now listing sites built in Webflow catering to people who like learning, music, video games, golf and - of course - no code.
Some listing sites built with Webflow are:
Key metrics for a listing site
Identify the key actions people take on your website and use those as your metrics.
Let's say you run a job board. You're probably interested in knowing if people are viewing jobs and taking action. You also might want to know how many jobs are being submitted.
So your key metrics for a job board would be:
- Job seekers clicking on a job
- Hirers submitting a job
Membership site (marketplaces, communities)
A membership site has special pages or features that only signed up users have access to.
Webflow doesn't have membership functionality yet but you can use third party tools - like Memberstack, Outseta and MemberSpace - to easily set this up.
The great thing is Nocodelytics automatically integrates with Memberstack and Outseta (with more on the way) so you can easily identify each member by their email.
Examples of membership sites built with Webflow are:
Makerpad is an amazing example of a membership site which makes use of all of those features. It’s also now one of the biggest no-code communities out there thanks partly to the power of MemberStack.
Key metrics for a membership site
Some important actions people can take on your Webflow membership site are:
- Sign up
- Book a service
- Connect with someone
- Share a message in a community
Marketing or sales site
A marketing/brochure site or landing page is a simple and very common use case for Webflow.
The purpose of these is usually either to get users to show their interest by completing a form or getting in touch. For example, a newsletter could have a landing page which encourages people to sign up.
here are a few marketing sites or landing pages built with Webflow:
Some of the most important actions users might take are:
- Subscribe to newsletter
- Join a waitlist
- Fill in a contact form
- Get a quote
- Call a sales number
Webflow allows you to build an e-commerce site and it's starting to complete strongly with the likes of Shopify and Squarespace.
The metrics for an e-commerce site are quite unique:
- Number of sales (daily/weekly/monthly)
- Average purchase value
- How often people make a purchase (average purchase frequency rate)
The most important action is usually when someone purchases a product, so tracking revenue is important here.
Also, having a break down of who is buying will help you focus your marketing efforts on the right channels. For example, if most of your customers are in Europe and they found you through organic search traffic, then it could be worth investing in targeted paid ads.
What metrics do you want to track?
Now think about your own website and what actions people are taking.
The best way to figure out your most important metrics is to write down all of the steps a user has to take. Then focus on the main ones that you think drive to the core value of your website.
For example, if you run a marketplace connecting freelancers to potential clients, then an important metric for you would be the number of matches made each week.
If you run a community, then it could be the number of people sharing a message every day.
If you run an e-commerce site, it could be the number of daily or weekly sales.
If you have a marketing site, then your key metric could be how many people reach out.
If this number is going down, then something is wrong.
If it's going up, then great! Something is working and it's time to double down.
You won't know unless you're actually tracking this.
If you know what these numbers look like week on week and which direction they're going in, then you can focus on the things that help you grow faster.
So how do you get there and have these metrics visible and easily accessible to you?
The quickest and easiest way to do that is to use Nocodelytics.
It automatically picks up every action taken by users on your Webflow site and you can focus on the metrics that matter to you.
You can join the private beta here.