"Customers have really enjoyed the dashboards"

Erickson Built

Erickson Built use Nocodelytics to answer deep customer questions and increase engagement.
Features Used

What is Erickson Built?

Erickson Built develops high-performing websites + mobile apps for local and small businesses. We’ve been building websites and managing SEO campaigns for 10+ years. We focus on performance (site speed), SEO (schema, linking, URL structure) and communicating the WHY of each business we work with.

What problem were you hoping to solve?

I honestly cannot remember how I was introduced to Nocodelytics, but reporting and analytics have been a challenge for me in the past. For one, the data in Google Analytics is hard for customers to understand. I needed a way to easily set up metrics that my customers were interested in - and package all of that into a dashboard that they could easily digest.

How did you use Nocodelytics in your business?

We use the “button or link click” metric often, because it allows us to track almost anything we want. Are visitors using the main or secondary CTA? Are they watching that lightbox video? Now we can easily get answers to those questions. And the best part, it typically takes less than 3-4 minutes to set up.

"My customers have really enjoyed the dashboards we have created in Nocodelytics."

What kind of results have you gotten?

My customers have really enjoyed the dashboards we have created in Nocodelytics. Many of them have asked, “can we track X” - to which the answer is typically yes. Being able to customize the dashboard and what we are tracking - they love that. Our client retention has always been good, but we’ve had no clients leave in the last 12 months and I attribute some of that to the customized information we are providing.

What are your goals for 253 Media?

We have started to design + build mobile apps for some of our clients, so that has been very rewarding. We are really excited about the development of the low- code/no-code space. Ultimately, this new wave of technology allows small-to-medium businesses to access technology and development that would have previously been out of reach.

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