What is 253 Media?

253 Media is a performance-first web design and development agency that specializes in Webflow and Shopify. We’ve worked with 150+ brands across 20+ industries to help them improve their website performance and scale their sales.

‍What problem were you hoping to solve?

While working with a magazine, we ran into an issue with being able to track the view of individual CMS items that would randomly load on the specific page. Other analytics tools can track the URL, but we needed to track a specific, randomly shown element on the same URL.

How did you use Nocodelytics in your business?

We are currently using Nocodelytics for two primary areas in our business. The first area is for CMS tracking. This is a huge value-add not only to our internal processes and SEO functions, but also for our clients. In addition to the CMS tracking, being able to add analytics to client’s sites with just a few clicks is also a huge time saver.

"Nocodelytics' CMS tracking is a huge value-add not only to our internal processes and SEO functions, but also for our clients."

What kind of results have you gotten?

Although we are new to Nocodelytics and we are still rolling it out to all Webflow clients, the ability to track CMS is a game changer for us. With our magazine client, they have paid ad spots on their website that we can accurately track so we can give reports to their advertisers to show views, click, etc… which leads to more valuable ad spots aka more revenue for the magazine.

What are your goals for 253 Media?

At 253 Media, we are committed to growth for our clients. Our big goals for now are continued team growth and bigger client impact. We have a few internal projects that we are actively working on as well for both Webflow and Shopify that we will be rolling out in 2023.